Reportage - The Splash Screen

Here's the splash screen for Reportage.



But according to the iPhone User Interface Guidelines, application should not have a splash screen, so this is going into the credits section then.

Coming soon for your iPhone
Happy location reporting - Martin

A Corporate Logo - Just Perfect

When you are a startup, you want your company to be easily recognizable among the herds of other companies. This is especially true in the world of technology where there is a lot of competition within the same domain.

Garmin, which I think is the most popular GPS manufacturer, has revamped it's old fashion logo late last year.

The first time I saw it, I though it was very good. The little triangle over the letter N look like a representation of a compass. It also looked fresh and simple but still represents Garmin business model: Arrow = Direction

However, I was sure that I saw the same type of logo somewhere else. Today I had the flash: Suunto.

Suunto provides sports instruments that enables you to analyze your activities (extreme or not). In this sense they are very similar to Polar. Both of them are hq-ed in Finland.

But Suuntu is also providing wristop computers that contains a GPS. As such, they are competitors to Garmin. The Suunto X9i and the Garmin Forerunner 305. So why are these two logos very close to each other? Surely the designer at Garmin knew of Suunto's design?

So when we asked our hired graphical designer to redo the Kakiloc logo, we wanted to do something fresh that would represent our business. We settled for our current one.

For the past several months, I was sure we lost something in the translation process. The first one was simple and had this embedded marker. The new one has this K that looked like a path, and the kaki bird on the I letter.

Others though that it was too heavy. But after looking at it a lot, placing it on a number of documents recently, I just realized that our logo is smiling at us....

Just perfect for a mobile social networking company...

Happy location reporting - Martin